This shampoo will keep blonde hair looking amazing between salon visits

© Alexthq - Getty Images Banish brassy tones without the use of SLS chemicals for only £12. Read on to see what the GHI thought of Beauty Works' anti-yellow shampoo.

If you have bleached hair, you'll know it's often quite high maintenance, requiring regular salon trips to keep roots in check, a moisturising product to help prevent dryness and, most importantly, an anti-brass shampoo to keep the colour looking its best.

Tricky in the current climate, so we could do with a helping hand to keep our highlights looking salon-fresh for longer.

Luckily, toning shampoos do just that. They are typically blue or purple in colour and work to neutralise the yellow or more orangey tones that can arise.

And the Good Housekeeping Institute, our go-to for consumer testing, has rounded up their 10 best anti-brass shampoos for blondes and, if you're concerned about sulphates in your beauty products, you might be interested to know that Beauty Works' anti-yellow shampoo has come in as the highest-scoring sulphate-free option.

© Beauty Works Online Anti Yellow Shampoo 200ml

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What are sulphates?

Like most shampoos, the majority of anti-brass options have sulphates like sodium laureth sulphate and sodium lauryl sulphate (SLS) in their ingredients list. These are surfactants used in personal care products like shampoos, toothpastes and shower gels to remove grease and create a lathering effect.

In recent years, however, these chemicals have developed a bit of a bad reputation. While the science says that sulphates are completely safe to use, they are made from petroleum, which is a non-renewable source – so they don't have the best environmental credentials.

What's more, the lathering effect we all know and love is actually unnecessary, as it doesn't impact on how well the product works.

As a result, a lot of brands now offer a range of health and beauty products that don't use these chemicals.

Going back to the winning Beauty Works product, this sulphate free purple shampoo earned an impressive score of 81/100. It's £12.59 for a 200ml bottle and it has a sweet fruity scent. Sunflower extract and vitamin F also work to leave the hair feeling stronger and healthier.

You only have to use the shampoo for two minutes to see effects (any longer and you may experience purple staining) and the majority of testers saw improvements in their hair's colour in just a single wash.

Testers were impressed with how it drew out the complex variety of blonde tones in their hair, making their tresses more vibrant while reducing brassy tones. This neutralisation effect was particularly evident in cooler blonde and silvery shades – making it a good choice for grey hair too.

You can pick up one of these shampoos from Lookfantastic here.

Best sulphate-free shampoos and conditioners: top 10 combinations that are gentler on your hair

Sulphates found in shampoos and conditioners are responsible for creating that foamy lather you see when washing your hair, and also remove dirt and excess oil to leave your locks feeling squeaky clean.

But while they are effective at cleaning, sulphates can also leave your hair feeling dry and irritate your scalp, especially if you have sensitive skin. A sulphate-free shampoo and conditioner provides a gentler approach to hair washing, so your locks are left looking and feeling clean, without any unnecessary damage.

The experts at the Good Housekeeping Institute put sulphate-free shampoos and conditioners through their paces to find out which combinations give the best results. We also spoke to Katie Allan, founder of boutique London hair salon MAYFIVE, to bring you the ultimate guide on sulphate-free hair care.

Should I use a sulphate-free shampoo?

A good sulphate-free shampoo will leave your hair feeling clean and conditioned without weighing it down or leaving it looking too wispy. Katie explains that it's 'great for clients with coloured hair to avoid it fading in between services, and also for hair that is naturally drier (like curly hair). They aren't as abrasive and will cleanse hair without ruffling cuticles unnecessarily. Shampoos that are heavy in sulphates can result in colour fade and frizzy hair.'

Katie also advises that people with severe scalp conditions, such as dandruff, use a product containing sulphates until the condition clears. You can then move on to something more gentle afterwards.

Katie's top tip: Wet the hair thoroughly and apply a small amount of shampoo into your palms. Rub together in your hands first to create a lather and then apply directly to the roots and massage through. If you feel like it isn't lathering, just add a bit more water.

What is the best sulphate-free shampoo and conditioner?

Best sulphate-free shampoo and conditioner: Kérastase Discipline Gentle smooth-in-motion shampoo and Kérastase Discipline Fondant FluidealisteBest for coloured hair: Pureology Hydrate Shampoo and ConditionerBest for frizz: Redken Frizz Dismiss Shampoo and ConditionerBest for effective cleaning: Living Proof Restore Shampoo and ConditionerDesigned for dry hair: Shea Moisture Manuka Honey & Yoghurt Shampoo and ConditionerGood for oily hair: Ouai Smooth Shampoo and ConditionerThe panel's choice: Authentic Beauty Concept Replenish Cleanser and ConditionerFor protection from humidity-based frizz: OGX Hydrate & De-frizz + Kukui Oil Shampoo and ConditionerSuitable for dry and sensitive scalps: Balance Me Protect and Shine Shampoo and ConditionerGreat for helping to smooth hair: Moroccanoil Smoothing Shampoo and Conditioner

Will my hair still be clean after washing with a sulphate-free shampoo?

Yes, it will still effectively wash away your daily grime and build up. You may notice that sulphate-free shampoos have a lower foam and lather due to the alternative cleansing agents used, but this doesn't affect performance.

GHI tip: Do a double wash to ensure your hair is fully cleansed of dirt and residue. Lather, rinse, repeat! It has the added bonus of creating more of that foamy goodness we love.

How the GHI tests sulphate-free shampoo and conditioner

Over 300 testers lathered and rinsed their way through 24 sulphate-free shampoo and conditioner brands. They helped to assess how easy each one was to apply and distribute across hair, how well they lathered (if applicable) and washed out, and how hair felt and looked after drying.

In the lab, the GHI experts used a machine called the Dia-Stron to measure how easily a comb went through hair strands after washing them with each shampoo and conditioner.

Here are the ones that performed the best on test.

Here’s Why You Should Switch to a Sulfate-Free Shampoo

By Ashley Phillips, Jennifer Hussein of Bestproducts.com |

You wouldn't wash your hair with dish or laundry detergent, right? Then you might want to know about sulfates. This ingredient that lathers up your go-to shampoo is actually an aggressive foaming agent — aka detergent — which can be extremely harmful to your hair, and even the environment. We spoke to the experts and got the scoop on why it's best to stay in a sulfate-free zone when it comes to shampoo.

For one, sulfates derived from petroleum "are associated with climate change, pollution, and greenhouse gases," while sulfates derived from palm or coconut oils "are a concern because of the destruction to the rainforest and tree plantations," according to Kérastase consulting hairstylist Ryan Richman. Also, Richman notes that "sulfates being washed down the drain by millions of users can negatively affect aquatic animals and pollute the environment."

"Sulfates are used to create a lather in the hair to remove oil and dirt, but they can also cause colored hair to fade," adds Dhiran Mistry, hairstylist at the David Mallett salon in NY. Richman and Mistry also note that sulfates can actually lead to frizz, causing more hairy situations in your future. Who knew washing your hair could cause so much damage?

Another reason to avoid this ingredient is the irritation it can cause to your skin, and your overall hair health. Richman says this is especially true for those with rosacea, eczema, and contact dermatitis, because "when you rinse the shampoo from your hair, it runs down your body and can cause redness, itchiness, or hives." "Sulfates can also cause irritation due to the chemicals used to make them, so using a sulfate-free shampoo can help prevent a dry itchy scalp," adds Mistry.

So, it's pretty safe to say that washing up with sulfates isn't doing you any favors! Instead, listen to the pros and make the switch to a safer, sulfate-free shampoo alternative. Here are our current favorite picks.

© Briogeo

The 5 Best Conditioners For Frizzy Hair

If you're looking to make your frizzy hair a bit smoother, the best conditioners for frizzy hair are great tools to add to your arsenal. It's generally recommended that you always use a conditioner if you wash your hair with shampoo, but which conditioner is best will vary depending on your hair type and goals. A conditioner that provides moisture and smoothes strands is an absolute must if you want to tame frizz, which is caused by damage or disruption to the cuticle, which is the exterior protective layer of a strand of hair. This includes damage that can occur from dryness, heat damage, or shampoos that contain sulfates, which tend to dry out hair, as well as a disruption of the cuticle as a result of humidity.

There are two main types of conditioners that can help to create a sleeker 'do: traditional conditioners and leave-in conditioners. Traditional conditioners are applied to wet hair after shampooing, typically in the bath or shower, then rinsed out. They contain ingredients like oils, polymers, and proteins that penetrate, moisturize, strengthen, and/or smooth out the cuticle. For maximum effectiveness, it's important to wait a couple of minutes between application and rinsing.

On the other hand, leave-in conditioners are applied to damp hair after shampooing and don't need to be rinsed out, allowing the product more time to penetrate the cuticle and protect the hair. They are typically used as a replacement for traditional conditioners (although if you have extra-dry hair and want to try using both traditional and leave-in conditioners for added moisture, you certainly can), and should be combed into or sprayed on your hair, depending on the individual product.

Frizz-fighting conditioners are formulated for dry, damaged hair, so it's important to note that they can feel heavier than other conditioners, largely due to the fact that they often contain more oils and polymers that coat each individual strand to provide protection and hydration. This should pose no problem if you have thick or curly hair — just opt for a conditioner that's creamier in consistency and loaded with oils. However, if your hair is fine or prone to greasiness, a leave-in conditioning spray is a better option for adding moisture and shine without weighing it down.

From lightweight sprays to creamy moisturizers, here are the best conditioners for anyone looking to smooth frizzy hair. (And don't forget to pair your conditioner with one of the best shampoos for frizzy hair!)

1. The Overall Best Anti-Frizz Conditioner

Moroccanoil Smoothing Conditioner

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Kick frizz to the curb and say hello to soft, smooth hair with this Moroccanoil Smoothing Conditioner, which contains antioxidant-rich argan oil and argan butter to hydrate and nourish your hair. Its special AminoRenew ingredient strengthens the keratin proteins of your hair and contains amino acids to help your hair retain moisture. It also includes silicone polymers to smooth out and protect the cuticle.

In addition, it doesn't have any sulfates, and it's safe to use on color-treated hair.

Positive Amazon review: "Wonderful conditioner for hair that tends to frizz. [...] Hair is soft, not frizzy, and looks great. The extra money for this conditioner is VERY worth it."

2. The Best Budget Conditioner For Frizzy Hair

John Frieda Frizz Ease Daily Nourishment Conditioner

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John Frieda's Frizz Ease Daily Nourishment Conditioner offers real bang for your buck with a formula that contains nutrients and silk proteins to strengthen hair, plus dimethicone, a silicone polymer that coats the cuticle to lock in moisture and make strands smooth.

This product is best for medium to thick and wavy to curly hair, so opt for something more lightweight, like Briogeo's Farewell Frizz leave-in conditioning spray if you have fine, straight, or grease-prone locks.

Positive Amazon review: "Smooths hair without leaving it feeling oily or greasy like other conditioners."

3. The Best Lightweight Leave-In Conditioner

Briogeo Farewell Frizz Rosarco Milk Leave-In Conditioning Spray

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Looking for a lightweight conditioner? Briogeo's Farewell Frizz Rosarco Milk leave-in conditioning spray is the product for you. Unlike the other options on this list, it comes in a spray bottle, so it's very easy to get lightweight, even coverage. This product is free of harsh sulfates such as SLS and SLES and doesn't rely on silicones to coat the hair — instead it has rosehip oil, argan oil, coconut oil, and vitamin E.

You don't have to have fine or straight hair to use this one, though — it's great for any hair types, including color-treated, keratin-treated, chemically-treated, and relaxed hair, in need of lightweight moisture.

Positive Amazon review: "Love the way it smells and feels. As a person with fine curly hair this is perfect. I can spray it in wet or dry and it has [an] enhancing effect and reduces my frizz."

4. The Best Conditioner For Humidity

Biolage Smoothproof Conditioner For Frizzy Hair

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Formulated specifically to tackle frizz caused by humidity, Biolage Smoothproof Conditioner will help your hair stay smooth and under control even on rainy and humid days. It contains oil from the camellia oleifera seed, which seals in your hair's moisture while repelling the exterior moisture and humidity that can disrupt the texture of the cuticle. It is sulfate-free and safe to use on color-treated hair.

Positive Amazon review: "The conditioner does wonders against Miami humidity. The conditioner leaves this natural luster to your hair and it looks great."

5. The Best Leave-In Cream For Curly Hair

Shea Moisture Strengthen & Restore Leave-In Conditioner

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If you need lots of moisture, look no further than Shea Moisture's Strengthen & Restore Leave-In Conditioner. Its creamy consistency, which might feel heavy on fine hair, makes it a good fit for thick hair and curls. In its formula, you'll find hydrating organic shea butter and coconut oil, as well as Jamaican black castor oil, which seals in moisture and protects your strands.

Positive Amazon review: "Will forever buy this leave-in conditioner. Only conditioner that leaves my hair super moisturized and my curls well defined!!"

Bustle may receive a portion of sales from products purchased from this article, which was created independently of Bustle's editorial and sales departments.

MANE TALK: 5 Dry Shampoos You Should Implement Into Your Wig Care

Source: Cantu, Tresemme, Dove, Not Your Mother's, Moroccan Oil / Cantu, Tresemme, Dove, Not Your Mother's, Moroccan Oil

When it comes to the wig game, you probably think that you need to take care of your units the same way you do your extensions–washing and conditioning your mane with shampoo and conditioner every one to two weeks. While this regimen is a great way to protect your investment, there is a little more you could be doing to preserve your wig.

No, we're not referring to deep treatments or anything of that nature, but something simple and easy to use. A step that literally can take five minutes out of your day. It's time to get acquainted with dry shampoo.

While dry shampoo has long been dubbed as a haircare product strictly for thin hair types, the beauty staple has become essential for wig care. see, dry shampoo works to remove excess oils from your hair to give your hair a refreshed feel. Think of it as a quick shampoo, without the water and conditioner follow-up necessary. With that being said, in no way are dry shampoo supposed to be a substitute for your regular shampoo. It simply a way to remove oils from your hair when you're in between your wash regimen.

Finding a dry shampoo that can work magic for our hair type can be difficult. However, we always find a way to bring you the very best products to keep your mane in shape.

If you're ready to add dry shampoo to your wig care routine, you're in luck. We've compiled the five best dry shampoo picks to help your wig stay snatched.

1.Moroccan Oil Dry Shampoo Dark Tones

Source: Sephora / Sephora

This dry shampoo is a great match for your wig units. Designed to absorb oil, buildup, and odor from dark hair without leaving behind a white cast, this dry shampoo ($26.00, Sephora.com) comes in handy to revive your strands in a matter of minutes.

2. Not Your Mother's Clean Freak Dry Shampoo Unscented

Source: Walgreen's / Walgreens

If you have a sensitive scalp, you need a dry shampoo option that suits your needs. Sure, you may want to remove your wig before applying your dry shampoo, but if you prefer to keep your unit on your head, you don't want to take the risk of irritating your scalp with the wrong formula. And this is why the Not Your Mother's Clean Freak Dry Shampoo Unscented ($4.79, Walgreens.com) tops our list.

3.TREsemme Between Washes Volumizing Dry Shampoo

Source: Walgreen's / Walgreens

If you're looking to give your mane a touch of TLC this dry shampoo ($6.79, Walgreens.com) is just what you need. Formulated with mineral clay, citrus, a blend of vitamins and a natural cleanser, this dry shampoo goes the distance to removes excess oils, dirt and impurities for your wigs while adding a touch of volume for a fresh out of the chair look.

4. Cantu Apple Cider Vinegar Dry Co-Wash

Source: Cantu / Cantu

Offering the best of both worlds, this dry shampoo ($5.79, Walgreens.com) provides the benefits of shampoo and conditioner to hydrate your strands. Formulated to absorb excess oils, reduce frizz and add shine to your strands, this dry shampoo goes above and beyond to keep your strands in mint condition. Even better, this formula works to condition your hair without weighing it down.

5.Dove Go Active Dry Shampoo

Source: Dove / Dove

Dove's latest dry shampoo ($6.99, Target), a part of their recently released Dove Care Between Washes Go Active collection, is specifically designed with active women in mind. Making it the perfect product to implement into your wig care routine. If you're on the go or constantly in the gym keep your natural hair fresh and smelling delightful (as all Dove products do) with their dry shampoo.

BEAUTIES: Have you ever used a dry shampoo before?

DON'T MISS:

The Do's and Don'ts of Shampooing: 6 Myths Exposed

The "Drybar For Black Women" Could Be Coming to New York

A Shampoo & Conditioner That Your Hair Will Love You For

Also On HelloBeautiful:

Top 50 Natural Hair Products For Black Hair

25 photos

Moroccanoil Smoothing Shampoo and Conditioner

Overall score: 81/100

Tested November 2019

This sulphate-free shampoo and conditioner duo by Moroccanoil is formulated for frizzy hair. It claims to leave the hair calm, manageable and smooth, using ingredients such as argan oil to gently cleanse, smooth and soften.

Both come in a rounded squeezy bottles with a push-up dispenser and have a spicy, floral scent.

£46.65

Available from: lookfantastic.com

GHI EXPERT VERDICT

Our testers loved how economical this shampoo was, a little went a long way and it produced a rich and creamy lather from a small amount. The shampoo was easy to rinse off while the conditioner kept frizziness at bay. The panel found the shampoo alone improved the smoothness of their hair. All testers agreed that their hair was smoother when it was paired with the conditioner too. Our testers also said it left their hair feeling softer and well nourished. In the lab test, it scored an average 3/5.

Ratings

Ease of use: 4.5/5

Design: 5/5

Instructions: 5/5

Performance: 4/5

WE LIKED

Thoroughly cleaned hair

Hair was left feeling bouncy

Bottles dispensed the formulation easily

WE DISLIKED

The conditioner had a rich texture

May not be suitable for those who don't have frizzy hair

Some testers found using the shampoo alone a little drying

All product information provided by the manufacturer is correct at time of publication.

Moroccanoil gears up for growth with product innovations and strategic partnerships

The company kicked-off 2020 by launching new product innovations and strengthening retailer partnerships

INTERNATIONAL. Oil-infused beauty brand Moroccanoil has announced several key launches and strategic partnerships for 2020.

The new product innovations include an extended styling tools collection and the new Blonde Perfecting Purple Shampoo.

The company has also opened the doors to the Moroccanoil Academy, an 8,500sq ft professional styling facility in New York City.

It has also strengthened its partnerships with key travel retailers worldwide.

"We are looking forward to further innovation and expansion, with a renewed focus on our professional roots" — Moroccanoil Senior Vice President of Retail and Travel Retail Sales John Gates

'Style like a pro': The company has returned to its professional roots by extending its styling tools collection

Moroccanoil's new styling tools collection has been extended with the Smooth Style Ceramic Heated Brush and the Power Performance Ionic Hair Dryer. It has also launched enhanced versions of the Smart Styling Infrared Hair Dryer, Perfectly Polished Titanium Flat Iron, and Everlasting Curl Titanium Curling Iron.

According to the company, styling tools collection is marketed to both consumers and professionals and offer salon-grade performance so everyone can 'style like a pro.'

The Blonde Perfecting Purple Shampoo offers a professional-strength sulfate-free formula that was designed for blonde, lightened, or grey hair. The formula neutralises hair brassiness and infuses Argan oil into the hair cortex while sealing hair cuticles to create more shine.

(Top left to bottom right) Smooth Style Ceramic Heated Brush, Power Performance Iconic Hair Dryer, Blonde Perfecting Purple Shampoo, Everlasting Curl Titanium Curling Iron

The Moroccanoil Academy was created to provide hands-on professional styling education to stylists at every level of their careers, from novices to experts.

As part of its global travel retail expansion strategy, the head-to-toe beauty specialist has also strengthened its partnerships with key travel retailers. It continues to expand steadily in Japan in partnership with JATCo and NAA Retailing (Fa-So-La Duty Free), and in South Korea with The Shilla Duty Free and Shinsegae Duty Free.

Moroccanoil has also announced plans to increase its presence in the US by rolling out to more 3Sixty Duty Free locations across the country. It is also looking to expand into top Latin America duty free doors in partnership with Dufry, with plans to explore further expansion opportunities in Middle East, Asia and Africa travel retail.

The company has also partnered with Starboard Cruise Services to grow its presence in the cruise channel via Somar Distribution.

The Moroccanoil Academy offers professional styling education to stylists at every level of their careers

The 8,500sq ft space is located in the heart of New York City

As an added omnichannel element, Moroccanoil has worked with several retailers across all channels to make its range available through click-and-collect.

In the coming months, Moroccanoil will continue to focus on travel-friendly formats and sets — which are currently some of its best-selling products — and roll out dynamic new merchandising concepts. It will also target new opportunities in secondary gate stores across regional and international airports worldwide.

Pop-ups were among Moroccanoil's success stories of 2019, said the brand owner, and will be a continued focus for 2020. It plans to launch new experiential pop-up concepts that will offer consultations, dry styling, and express body treatments to travelling shoppers.

Moroccanoil Senior Vice President of Retail and Travel Retail Sales John Gates said: "This is an exciting time for Moroccanoil, with continued overall growth for the brand. We are looking forward to further innovation and expansion, with a renewed focus on our professional roots."

Moroccanoil partnered with Kappé Schiphol in the brand's first travel retail pop-up at Amsterdam Airport Schiphol last year

I started using a clarifying shampoo and couldn't believe what happened to my hair

Don't get me wrong, I haven't got anything against regular shampoo. For day-to-day cleansing, finding one suited to your hair type and texture can make a huge difference to the health and appearance of your hair. Especially given the options now are more specific and targeted – you can pick up solutions catered solely toward frizzy or fine strands, and there are even ones to soothe an itchy scalp.

But if you find your hair is starting to suffer from build-up (styling products can contribute massively), it might be time to invest in a once-a-month (or week) clarifying shampoo. Their purpose – to remove every trace of product and oil.

This is no sponge and bucket clean, this is the car valet of cleanses. A clarifying shampoo will get deep into roots and work itself all the way along the hair shaft, lifting away each and every speck of dirt as it goes. Given its mightier cleansing power, it has the ability to take on even the most stubborn, adhesive styling products that build up over time when our everyday shampoos struggle to shift them.

I recently added one to my routine and while it took me a while to start seeing the benefits, I can tell you now that my blonde is brighter, I'm not experiencing as much breakage and my scalp doesn't get as oily as quickly.

While it's not a good idea to deep-clean your hair with a clarifying shampoo every time you wash it (since clarifying shampoos have harsher ingredients, which, if used too regularly can dry hair and scalps out), a once over every so often could just be the answer to peak hair health.

Here's our edit of the best clarifying and deep cleansing shampoos: